Pets.rip

Advanced Custom Fields (ACF) organizes WordPress content into structured fields, repeatable blocks, and defined editing layouts. It can be used alongside Genesis and Gravity Forms where those tools are included in the project.

The groundwork for launching or repositioning a business: evaluating the name, domain, and visual identity, then carrying the agreed direction into the website. A custom logo is included only when separately identified in the scope.

A custom WordPress build using a Genesis child theme, with an editing workflow for pages and posts. Project components can include Cybermaps, Gravity Forms, and LiteSpeed or Varnish, with the actual tools defined by the scope.

Site features for creating, sharing, and preserving memorial pages (commonly pet memorials). Scoped as a niche build type in THE FORGE portfolio.

A WordPress theme framework that provides the foundation for a custom child theme. The child theme holds the site’s design and customizations separately from the framework.

A WordPress plugin for contact, quote, and intake forms, with conditional fields, notifications, spam protection, and integrations configured to the project’s requirements.

Layouts, typography, images, and controls that adapt to phone, tablet, and desktop viewports. The content and important actions remain usable as the available screen space changes.

Search engine optimization work covering semantic HTML, crawlable page structure, performance, and useful content. These foundations help search engines access and understand the site; they do not guarantee rankings.